Better growth judgment
KEVIN KROSSING
Growth slows when people use different standards to judge accounts, deals and buyer behaviour. Weak opportunities remain active, positioning changes from one conversation to the next, and senior leaders repeatedly step in to resolve the same disagreements.
Using the Buyer Clarity Map™, I help teams work through a live commercial priority, test their assumptions against buyer evidence and make the decision together.
Decide Which Growth Opportunities to Back
One portfolio. One priority list.
Your team works through a defined group of accounts or opportunities to decide where to increase effort, reshape the approach, pause or stop. We apply the same buyer and commercial criteria to each opportunity, challenge unsupported optimism and direct senior attention where it can change the outcome.
You leave with:
• A prioritized list of opportunities to back, reshape, pause or stop.
• The evidence and reasoning behind each decision.
• Named owners, leadership interventions and immediate actions.
• A practical standard the team can use to judge future opportunities.
$750/participant
4-hour working session
Typically 5-10 participants
Best for: Leadership, sales and account teams with more opportunities than capacity and no consistent way to decide which deserve time and investment.
Align Marketing and Sales to Improve Pipeline
One buying process. One revenue team.
Your marketing and sales teams work on the live pipeline to agree which buyer signals show real movement, what proof each stage requires, where opportunities stall and what should happen next. We replace competing definitions and weak handoffs with one practical way to judge and act on opportunity quality.
You leave with:
• Shared opportunity criteria and buyer decision signals.
• Clear proof requirements for each pipeline stage.
• Agreed handoffs, actions and owners.
• A decision on which opportunities to advance, reshape, nurture or stop.
$500/participant
3.5-hour working session
Typically 6–12 participants
Best for: B2B teams dealing with inconsistent lead quality, stalled opportunities, weak handoffs or disagreement about which buyers deserve further attention.
Build an Offer Buyers Can Approve
One offer. One defensible case.
Your team works on one priority offer to make it easier for a buyer to understand, compare, support and approve. We clarify the problem worth solving, the reason to act, your differentiated value, the decision risks and the proof buyers need. Then we turn that into a buying case the team can use in proposals, sales conversations and internal approval discussions.
You leave with:
• Sharper positioning for the priority offer.
• A buyer case connecting the problem, urgency, value and proof.
• Consistent language for sales and client conversations.
• A clear list of offer changes and proof gaps to address.
$750/participant
4.0-hour working session
Typically 5–10 participants
Best for: Professional services, technology, software and agency teams with unclear differentiation, inconsistent sales language or an offer buyers struggle to defend internally.
WHEN A WORKSHOP IS RIGHT
Designed for teams ready to make a call
Each workshop is built around a live commercial question that needs to be resolved. The strongest results come when the evidence is available, the right decision-makers are in the room and the team is prepared to act on what it decides. A workshop is the right format when:
A specific commercial issue or revenue decision must be resolved.
Relevant evidence can be brought into the session.
The people with ownership and decision authority can participate.
Leadership is willing to challenge assumptions and make choices.
Participants can apply the method to live work after the session.
If the answer requires further research, client interviews, offer development or sustained execution, a sprint or ongoing growth engagement will produce more value.
Past WORKSHOPS
Teams that have worked through live commercial decisions
