Turn Growth Decisions Into Revenue
I help leadership teams in start-ups, services, technology, media, and creative businesses strengthen positioning, focus marketing, and move sales opportunities by testing one thing first: whether buyers have a strong reason to act and a realistic path to approval.
I help leadership teams in start-ups, services, technology, media, and creative businesses strengthen positioning, focus marketing, and move sales opportunities by testing one thing first: whether buyers have a strong reason to act and a realistic path to approval.
$240M+
New business wins
$240M+
New business wins
KEVIN KROSSING
As your B2B Growth Partner, I work alongside your team on the accounts, deals, and growth plans already in play. Together, we find where the buyer case is strong, fix what is holding progress back, and decide where time, budget, and senior attention should go next.
How I help
Choose the growth worth backing
Account Growth Accelerator
Decide whether one priority account has a real path to expansion. In 10 days, I help you test buyer demand, budget, internal support, and timing so you can invest with confidence, reshape the opportunity, pause it, or stop.
Account Growth Accelerator
Decide whether one priority account has a real path to expansion. In 10 days, I help you test buyer demand, budget, internal support, and timing so you can invest with confidence, reshape the opportunity, pause it, or stop.
Portfolio Growth Program
Each month, the Portfolio Growth Program helps you identify which accounts are most likely to expand, where leadership should lean in, and where the team should pull back.
Portfolio Growth Program
Each month, the Portfolio Growth Program helps you identify which accounts are most likely to expand, where leadership should lean in, and where the team should pull back.
Deal Win Sprint
Decide whether one high-value deal is worth chasing. I help you test buyer urgency, competition, internal support, and decision risk before more senior time, proposal work, and delivery capacity are committed.
Deal Win Sprint
Train your agent in minutes by uploading documents or linking URLs.
Ongoing Marketing & Growth Leadership
Turn scattered positioning, marketing, and sales activity into one focused growth plan. I lead the priorities, decisions, and working rhythm needed to improve demand, strengthen pipeline, and keep the team focused on revenue.
Ongoing Marketing & Growth Leadership
Train your agent in minutes by uploading documents or linking URLs.
experience behind the work
Trusted by leading organizations
COMMERCIAL RESULTS
Helping ambitious B2B clients thrive
Global Media Pitch
“As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”
Phil Cowdell, CEO, Mediacom North America
New Business Growth
“Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”
Gerry Frascione, President & CEO, BBDO
Portfolio Growth
“Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”
Norm Melamed, C.O.O., Innocean Canada
Leadership Offsite
“Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”
Malcolm Eade, Partner, IHHP
Global Media Pitch
“As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”
Phil Cowdell, CEO, Mediacom North America
New Business Growth
“Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”
Gerry Frascione, President & CEO, BBDO
Portfolio Growth
“Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”
Norm Melamed, C.O.O., Innocean Canada
Leadership Offsite
“Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”
Malcolm Eade, Partner, IHHP
Global Media Pitch
“As a global new business leader, I was impressed with Kevin’s ability to shape the agency’s POV to meet the client’s growth objectives best and deliver on our revenue goals.”
Phil Cowdell, CEO, Mediacom North America
New Business Growth
“Kevin developed growth strategies that expanded the agency’s capabilities, enabling us to drive more revenue from existing clients and win new business more effectively.”
Gerry Frascione, President & CEO, BBDO
Portfolio Growth
“Kevin is results-oriented and ROI-driven. As a trusted advisor, he mapped out key areas of growth, across all departments and clarified our go-to-market strategy to reposition the agency.”
Norm Melamed, C.O.O., Innocean Canada
Leadership Offsite
“Kevin helped our leadership team through a complex set of inputs and focused on the commercial decisions that mattered most. Could not be happier with our engagement.”
Malcolm Eade, Partner, IHHP
Client CASE STUDY
Real challenges
Measurable results
Portfolio Growth Program
A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.
$8m
annual revenue across client portfolio
$1.8m
Year 1 expanded consulting revenue
"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."
CEO
,
B2B Technology Consulting Company
Portfolio Growth Program
A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.
$8m
annual revenue across client portfolio
$1.8m
Year 1 expanded consulting revenue
"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."
CEO
,
B2B Technology Consulting Company
Portfolio Growth Program
A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.
$8m
annual revenue across client portfolio
$1.8m
Year 1 expanded consulting revenue
"Kevin helped us see that we weren’t managing a growth portfolio. We were managing a long list of hopeful accounts. The Portfolio Growth Program gave us a way to challenge our assumptions, focus leadership attention, and stop treating every possible opportunity like it deserved the same effort."
CEO
,
B2B Technology Consulting Company
Latest thinking
From the blog
Articles on how B2B teams can sharpen positioning, improve marketing, and make better decisions about where growth is real.
