Solutions

SOLUTIONS

Three ways to apply the Buyer Clarity Map

One System. Total Clarity.
Faster Growth.
One System. Total Clarity. Faster Growth.

One System. Total Clarity. Faster Growth.


The Buyer Clarity Map aligns positioning, marketing, and sales around how buyers actually decide, reducing deal friction, improving pipeline quality, and increasing forecast confidence.

The system stays the same. What changes is the depth of embedding, from focused diagnosis to embedded B2B Senior Growth Leadership. Applied directly by Kevin Krossing, so Buyer Clarity shows up in real decisions, real conversations, and day-to-day operating cadence.

Each level builds on the one before. Choose the depth that fits your organization.

Level 1: DIAGNOSE

$5,000

/mo


Foundation level focused on clarity and direction.

Best for: Leadership teams who need clarity before committing to change.

This engagement identifies where growth is stalling, why buyers hesitate, and what must change first. It aligns leadership around the primary growth constraint, sharpens ICP focus and buyer triggers, and produces a clear 90-day roadmap grounded in buyer reality, without disrupting day-to-day execution.

Typical outputs:

Buyer Clarity diagnostic summary report

Positioning and pipeline assessment

Executive roadmap and priorities set

Initial ICP definition and focus criteria

Get Started

Level 1: DIAGNOSE

$5,000

/mo


Foundation level focused on clarity and direction.

Best for: Leadership teams who need clarity before committing to change.

This engagement identifies where growth is stalling, why buyers hesitate, and what must change first. It aligns leadership around the primary growth constraint, sharpens ICP focus and buyer triggers, and produces a clear 90-day roadmap grounded in buyer reality, without disrupting day-to-day execution.

Typical outputs:

Buyer Clarity diagnostic summary report

Positioning and pipeline assessment

Executive roadmap and priorities set

Initial ICP definition and focus criteria

Get Started

Level 2: BUILD

$12,500

/mo


Includes everything from Level 1, plus execution support.

Best for: Teams ready to implement new positioning and GTM clarity.

This engagement moves from insight to execution by building the core BCM artifacts teams actually use. It establishes clear, defensible differentiation, aligns marketing and sales messaging, and reduces deal friction by installing Buyer Clarity directly into campaigns, conversations, and enablement.

Typical outputs:

Buyer Problem Statement and Differentiation

Buyer decision journey mapping framework

Sales narrative and enablement assets

Buyer decision triggers applied to GTM

Get Started

Level 2: BUILD

$12,500

/mo


Includes all from Level 1, plus execution support.

Best for: Teams ready to implement new positioning and GTM clarity.

This engagement moves from insight to execution by building the core BCM artifacts teams actually use. It establishes clear, defensible differentiation, aligns marketing and sales messaging, and reduces deal friction by installing Buyer Clarity directly into campaigns, conversations, and enablement.

Typical outputs:

Buyer Problem Statement and Differentiation

Buyer decision journey mapping framework

Sales narrative and enablement assets

Buyer decision triggers to GTM

Get Started

Level 3: EMBED

$25,000

/mo


Includes everything from Level 2, plus embedded leadership.

Best for: Organizations scaling change with leadership embedded.

This is full integration, with BCM woven into how the business operates and makes decisions. Fractional CGO leadership ensures consistent execution across teams, improves win rates and cycle times, and strengthens forecast confidence through ongoing cadence, governance, and accountability.

Typical outputs:

BCM operating cadence fully installed

Executive dashboards and governance model

Continuous optimization and leadership support

Buyer decision logic embedded into ops

Get Started

Level 3: EMBED

$25,000

/mo


Includes all from Level 2, & embedded leadership.

Best for: Organizations scaling change with leadership embedded.

This is full integration, with BCM woven into how the business operates and makes decisions. Fractional CGO leadership ensures consistent execution across teams, improves win rates and cycle times, and strengthens forecast confidence through ongoing cadence, governance, and accountability.

Typical outputs:

BCM operating cadence fully installed

Executive dashboards and governance model

Continuous optimization

Buyer decision logic embedded

Get Started

What It Takes to Get Growth Moving Again

What It Takes
to Get Growth
Moving Again

What It Takes to Get
Growth Moving Again

If growth feels uncertain, start with DIAGNOSE.
It shows you exactly where decisions break down and what’s holding growth back.

Choose BUILD when the path is clear but results are inconsistent.
You know what needs to change. Execution just isn’t sticking.

Choose EMBED when growth is not optional.
It’s a leadership priority that needs to show up in how decisions get made every day.

Every engagement runs on the same core system. The only difference is how deeply it’s installed and how much leverage you want.

Book a Buyer Clarity Call

FAQs

Let’s clear things up

What does a B2B Growth Leader do?

How is this different from traditional consulting or advisory work?

What is The Buyer Clarity Map?

Why is the Buyer Clarity Map different than other playbooks?

What services does Kevin Krossing offer?

What types of companies does Kevin work with?

How does Kevin measure success?

How do I know if Kevin is the right fit?

Book a Buyer Clarity Call