SOLUTIONS
SOLUTIONS
Three ways to apply the Buyer Clarity Map
One System. Total Clarity.
Faster Growth.
One System. Total Clarity. Faster Growth.
One System. Total Clarity. Faster Growth.
The Buyer Clarity Map aligns positioning, marketing, and sales around how buyers actually decide, reducing deal friction, improving pipeline quality, and increasing forecast confidence.
The system stays the same. What changes is the depth of embedding, from focused diagnosis to embedded B2B Senior Growth Leadership. Applied directly by Kevin Krossing, so Buyer Clarity shows up in real decisions, real conversations, and day-to-day operating cadence.
Each level builds on the one before. Choose the depth that fits your organization.
Level 1: DIAGNOSE
$5,000
/mo
Foundation level focused on clarity and direction.
Best for: Leadership teams who need clarity before committing to change.
This engagement identifies where growth is stalling, why buyers hesitate, and what must change first. It aligns leadership around the primary growth constraint, sharpens ICP focus and buyer triggers, and produces a clear 90-day roadmap grounded in buyer reality, without disrupting day-to-day execution.
Typical outputs:
Buyer Clarity diagnostic summary report
Positioning and pipeline assessment
Executive roadmap and priorities set
Initial ICP definition and focus criteria
Get Started
Level 1: DIAGNOSE
$5,000
/mo
Foundation level focused on clarity and direction.
Best for: Leadership teams who need clarity before committing to change.
This engagement identifies where growth is stalling, why buyers hesitate, and what must change first. It aligns leadership around the primary growth constraint, sharpens ICP focus and buyer triggers, and produces a clear 90-day roadmap grounded in buyer reality, without disrupting day-to-day execution.
Typical outputs:
Buyer Clarity diagnostic summary report
Positioning and pipeline assessment
Executive roadmap and priorities set
Initial ICP definition and focus criteria
Get Started
Level 1: DIAGNOSE
$5,000
/mo
Foundation level focused on clarity and direction.
Best for: Leadership teams who need clarity before committing to change.
This engagement identifies where growth is stalling, why buyers hesitate, and what must change first. It aligns leadership around the primary growth constraint, sharpens ICP focus and buyer triggers, and produces a clear 90-day roadmap grounded in buyer reality, without disrupting day-to-day execution.
Typical outputs:
Buyer Clarity diagnostic summary report
Positioning and pipeline assessment
Executive roadmap and priorities set
Initial ICP definition and focus criteria
Get Started
Level 1: DIAGNOSE
$5,000
/mo
Foundation level focused on clarity and direction.
Best for: Leadership teams who need clarity before committing to change.
This engagement identifies where growth is stalling, why buyers hesitate, and what must change first. It aligns leadership around the primary growth constraint, sharpens ICP focus and buyer triggers, and produces a clear 90-day roadmap grounded in buyer reality, without disrupting day-to-day execution.
Typical outputs:
Buyer Clarity diagnostic summary report
Positioning and pipeline assessment
Executive roadmap and priorities set
Initial ICP definition and focus criteria
Get Started
Level 2: BUILD
$12,500
/mo
Includes everything from Level 1, plus execution support.
Best for: Teams ready to implement new positioning and GTM clarity.
This engagement moves from insight to execution by building the core BCM artifacts teams actually use. It establishes clear, defensible differentiation, aligns marketing and sales messaging, and reduces deal friction by installing Buyer Clarity directly into campaigns, conversations, and enablement.
Typical outputs:
Buyer Problem Statement and Differentiation
Buyer decision journey mapping framework
Sales narrative and enablement assets
Buyer decision triggers applied to GTM
Get Started
Level 2: BUILD
$12,500
/mo
Includes all from Level 1, plus execution support.
Best for: Teams ready to implement new positioning and GTM clarity.
This engagement moves from insight to execution by building the core BCM artifacts teams actually use. It establishes clear, defensible differentiation, aligns marketing and sales messaging, and reduces deal friction by installing Buyer Clarity directly into campaigns, conversations, and enablement.
Typical outputs:
Buyer Problem Statement and Differentiation
Buyer decision journey mapping framework
Sales narrative and enablement assets
Buyer decision triggers to GTM
Get Started
Level 2: BUILD
$12,500
/mo
Includes everything from Level 1, plus execution support.
Best for: Teams ready to implement new positioning and GTM clarity.
This engagement moves from insight to execution by building the core BCM artifacts teams actually use. It establishes clear, defensible differentiation, aligns marketing and sales messaging, and reduces deal friction by installing Buyer Clarity directly into campaigns, conversations, and enablement.
Typical outputs:
Buyer Problem Statement and Differentiation
Buyer decision journey mapping framework
Sales narrative and enablement assets
Buyer decision triggers applied to GTM
Get Started
Level 2: BUILD
$12,500
/mo
Includes everything from Level 1, plus execution support.
Best for: Teams ready to implement new positioning and GTM clarity.
This engagement moves from insight to execution by building the core BCM artifacts teams actually use. It establishes clear, defensible differentiation, aligns marketing and sales messaging, and reduces deal friction by installing Buyer Clarity directly into campaigns, conversations, and enablement.
Typical outputs:
Buyer Problem Statement and Differentiation
Buyer decision journey mapping framework
Sales narrative and enablement assets
Buyer decision triggers applied to GTM
Get Started
Level 3: EMBED
$25,000
/mo
Includes everything from Level 2, plus embedded leadership.
Best for: Organizations scaling change with leadership embedded.
This is full integration, with BCM woven into how the business operates and makes decisions. Fractional CGO leadership ensures consistent execution across teams, improves win rates and cycle times, and strengthens forecast confidence through ongoing cadence, governance, and accountability.
Typical outputs:
BCM operating cadence fully installed
Executive dashboards and governance model
Continuous optimization and leadership support
Buyer decision logic embedded into ops
Get Started
Level 3: EMBED
$25,000
/mo
Includes all from Level 2, & embedded leadership.
Best for: Organizations scaling change with leadership embedded.
This is full integration, with BCM woven into how the business operates and makes decisions. Fractional CGO leadership ensures consistent execution across teams, improves win rates and cycle times, and strengthens forecast confidence through ongoing cadence, governance, and accountability.
Typical outputs:
BCM operating cadence fully installed
Executive dashboards and governance model
Continuous optimization
Buyer decision logic embedded
Get Started
Level 3: EMBED
$25,000
/mo
Includes everything from Level 2, plus embedded leadership.
Best for: Organizations scaling change with leadership embedded.
This is full integration, with BCM woven into how the business operates and makes decisions. Fractional CGO leadership ensures consistent execution across teams, improves win rates and cycle times, and strengthens forecast confidence through ongoing cadence, governance, and accountability.
Typical outputs:
BCM operating cadence fully installed
Executive dashboards and governance model
Continuous optimization and leadership support
Buyer decision logic embedded into ops
Get Started
Level 3: EMBED
$25,000
/mo
Includes everything from Level 2, plus embedded leadership.
Best for: Organizations scaling change with leadership embedded.
This is full integration, with BCM woven into how the business operates and makes decisions. Fractional CGO leadership ensures consistent execution across teams, improves win rates and cycle times, and strengthens forecast confidence through ongoing cadence, governance, and accountability.
Typical outputs:
BCM operating cadence fully installed
Executive dashboards and governance model
Continuous optimization and leadership support
Buyer decision logic embedded into ops
Get Started
What It Takes to Get Growth Moving Again
What It Takes
to Get Growth
Moving Again
What It Takes to Get
Growth Moving Again
If growth feels uncertain, start with DIAGNOSE.
It shows you exactly where decisions break down and what’s holding growth back.
Choose BUILD when the path is clear but results are inconsistent.
You know what needs to change. Execution just isn’t sticking.
Choose EMBED when growth is not optional.
It’s a leadership priority that needs to show up in how decisions get made every day.
Every engagement runs on the same core system. The only difference is how deeply it’s installed and how much leverage you want.
FAQs
FAQs
FAQs
FAQs
Let’s clear things up
What does a B2B Growth Leader do?
How is this different from traditional consulting or advisory work?
What is The Buyer Clarity Map?
Why is the Buyer Clarity Map different than other playbooks?
What services does Kevin Krossing offer?
What types of companies does Kevin work with?
How does Kevin measure success?
How do I know if Kevin is the right fit?
What does a B2B Growth Leader do?
How is this different from traditional consulting or advisory work?
What is The Buyer Clarity Map?
Why is the Buyer Clarity Map different than other playbooks?
What services does Kevin Krossing offer?
What types of companies does Kevin work with?
How does Kevin measure success?
How do I know if Kevin is the right fit?
What does a B2B Growth Leader do?
How is this different from traditional consulting or advisory work?
What is The Buyer Clarity Map?
Why is the Buyer Clarity Map different than other playbooks?
What services does Kevin Krossing offer?
What types of companies does Kevin work with?
How does Kevin measure success?
How do I know if Kevin is the right fit?
What does a B2B Growth Leader do?
How is this different from traditional consulting or advisory work?
What is The Buyer Clarity Map?
Why is the Buyer Clarity Map different than other playbooks?
What services does Kevin Krossing offer?
What types of companies does Kevin work with?
How does Kevin measure success?
How do I know if Kevin is the right fit?