ABOUT
ABOUT
ABOUT
Kevin Krossing your
B2B Fractional CGO
Kevin Krossing
as your Fractional CGO
Clarity fuels growth
Kevin helps ambitious B2B companies cut through the noise and grow with confidence. His edge is the Buyer Clarity Map (BCM), a practical playbook built around how B2B buyers actually buy. BCM gives leaders a clear path by aligning strategy, marketing, and sales so teams know what to say, when to say it, and why it matters. With 20+ years of leadership guiding companies through market shifts and major growth moments, Kevin helps businesses seize new opportunities, unite their teams, and win in competitive markets.
Clarity fuels growth
Kevin helps ambitious B2B companies cut through the noise and grow with confidence. His edge is the Buyer Clarity Map (BCM), a practical playbook built around how B2B buyers actually buy. BCM gives leaders a clear path by aligning strategy, marketing, and sales so teams know what to say, when to say it, and why it matters. With 20+ years of leadership guiding companies through market shifts and major growth moments, Kevin helps businesses seize new opportunities, unite their teams, and win in competitive markets.
Clarity fuels growth
Kevin helps ambitious B2B companies cut through the noise and grow with confidence. His edge is the Buyer Clarity Map (BCM), a practical playbook built around how B2B buyers actually buy. BCM gives leaders a clear path by aligning strategy, marketing, and sales so teams know what to say, when to say it, and why it matters. With 20+ years of leadership guiding companies through market shifts and major growth moments, Kevin helps businesses seize new opportunities, unite their teams, and win in competitive markets.
Kevin’s Guiding Principles: Growing Smarter to Matter More
Every decision, every action, and every B2B strategy starts here. These guiding principles are Kevin’s foundation for driving meaningful, lasting growth. They’re not just words—they’re the playbook for how he works, delivers value, and helps you win, today and tomorrow.
Customer First, Always
Your success starts and ends with your customers. From redefining your positioning to fine-tuning your sales process, everything Kevin does is driven by a deep understanding of your audience and how to create value they can’t ignore.
Customer First, Always
Your success starts and ends with your customers. From redefining your positioning to fine-tuning your sales process, everything Kevin does is driven by a deep understanding of your audience and how to create value they can’t ignore.
Customer First, Always
Your success starts and ends with your customers. From redefining your positioning to fine-tuning your sales process, everything Kevin does is driven by a deep understanding of your audience and how to create value they can’t ignore.
Customer First, Always
Your success starts and ends with your customers. From redefining your positioning to fine-tuning your sales process, everything Kevin does is driven by a deep understanding of your audience and how to create value they can’t ignore.
Bold Strategy, Real Action
A great strategy is only the beginning. Kevin focuses on turning bold ideas into practical, actionable plans that deliver results today and keep you moving forward. Growth isn’t just about what’s possible—it’s about making it happen every day.
Bold Strategy, Real Action
A great strategy is only the beginning. Kevin focuses on turning bold ideas into practical, actionable plans that deliver results today and keep you moving forward. Growth isn’t just about what’s possible—it’s about making it happen every day.
Bold Strategy, Real Action
A great strategy is only the beginning. Kevin focuses on turning bold ideas into practical, actionable plans that deliver results today and keep you moving forward. Growth isn’t just about what’s possible—it’s about making it happen every day.
Bold Strategy, Real Action
A great strategy is only the beginning. Kevin focuses on turning bold ideas into practical, actionable plans that deliver results today and keep you moving forward. Growth isn’t just about what’s possible—it’s about making it happen every day.
Growth That Lasts
Quick wins are great, but lasting growth is the real game. Kevin focuses on creating systems and strategies that deliver results now while positioning you to stay ahead for years. Growth isn’t about this quarter—it’s about building momentum that lasts.
Growth That Lasts
Quick wins are great, but lasting growth is the real game. Kevin focuses on creating systems and strategies that deliver results now while positioning you to stay ahead for years. Growth isn’t about this quarter—it’s about building momentum that lasts.
Growth That Lasts
Quick wins are great, but lasting growth is the real game. Kevin focuses on creating systems and strategies that deliver results now while positioning you to stay ahead for years. Growth isn’t about this quarter—it’s about building momentum that lasts.
Growth That Lasts
Quick wins are great, but lasting growth is the real game. Kevin focuses on creating systems and strategies that deliver results now while positioning you to stay ahead for years. Growth isn’t about this quarter—it’s about building momentum that lasts.