ABOUT
ABOUT
ABOUT
Kevin Krossing your
B2B Growth Leader
Kevin Krossing your
B2B Growth Leader
Outcomes that change the business
Kevin Krossing helps B2B leaders remove the decision risk that stalls growth. When buyers lack confidence, deals drift, pipeline fills with false hope, discounting increases, and forecasts lose credibility.
His work gives buying groups the clarity and proof they need to explain the decision, stand behind it internally, and commit. When confidence returns, deals move, sales cycles shorten, and forecasts become reliable again.
How Kevin works with leadership teams
Kevin works directly with CEOs, CMOs, CROs, and growth leaders to identify where buyer confidence breaks down in live deals. He sharpens positioning around real buyer decision logic and aligns marketing and sales around a single, defensible decision story.
Engagements range from focused diagnosis to embedded growth leadership, depending on what the business needs. The work happens inside real opportunities and decisions, not abstract strategy.
How Kevin works with leadership teams
Kevin works directly with CEOs, CMOs, CROs, and growth leaders to identify where buyer confidence breaks down in live deals. He sharpens positioning around real buyer decision logic and aligns marketing and sales around a single, defensible decision story.
Engagements range from focused diagnosis to embedded growth leadership, depending on what the business needs. The work happens inside real opportunities and decisions, not abstract strategy.
Why Buyer Clarity drives growth
Growth moves when buyers can explain the decision. When buying groups can clearly articulate why change matters, why now, and why a specific option holds up, approval becomes easier and deals move forward. When they can't, decisions stall and growth slows.
The Buyer Clarity Map was built to address this failure point. It reduces approval risk by helping buyers make decisions they can justify internally and commit to.
Why Buyer Clarity drives growth
Growth moves when buyers can explain the decision. When buying groups can clearly articulate why change matters, why now, and why a specific option holds up, approval becomes easier and deals move forward. When they can't, decisions stall and growth slows.
The Buyer Clarity Map was built to address this failure point. It reduces approval risk by helping buyers make decisions they can justify internally and commit to.
Kevin's Operating Principles
Every decision, every action, and every growth move starts here.
These principles define how work gets done, where effort is focused, and how momentum is created. They are not values on a wall. They are the rules for how growth actually happens.
Every decision, every action, and every B2B strategy starts here. These guiding principles are Kevin’s foundation for driving meaningful, lasting growth. They’re not just words, they’re the playbook for how he works, delivers value, and helps you win, today and tomorrow.
Buyer Reality First
Growth begins when buyers can decide. Grounded in how real buying decisions get made inside complex organizations. Positioning, marketing, and sales help buyers align internally, justify change, and manage risk with confidence. If buyers cannot explain the decision, growth will not move.
Buyer Reality First
Growth begins when buyers can decide. Grounded in how real buying decisions get made inside complex organizations. Positioning, marketing, and sales help buyers align internally, justify change, and manage risk with confidence. If buyers cannot explain the decision, growth will not move.
Buyer Reality First
Growth begins when buyers can decide. Grounded in how real buying decisions get made inside complex organizations. Positioning, marketing, and sales help buyers align internally, justify change, and manage risk with confidence. If buyers cannot explain the decision, growth will not move.
Strategy That Shows Up
Strategy only matters if it changes behavior. The focus is on turning sharp strategic choices into concrete actions that show up in deals, conversations, and operating rhythm. No slides without follow-through. No plans that stall at execution. If strategy does not move decisions, it is not finished.
Strategy That Shows Up
Strategy only matters if it changes behavior. The focus is on turning sharp strategic choices into concrete actions that show up in deals, conversations, and operating rhythm. No slides without follow-through. No plans that stall at execution. If strategy does not move decisions, it is not finished.
Strategy That Shows Up
Strategy only matters if it changes behavior. The focus is on turning sharp strategic choices into concrete actions that show up in deals, conversations, and operating rhythm. No slides without follow-through. No plans that stall at execution. If strategy does not move decisions, it is not finished.
Growth Built to Last
Quick wins are tempting, but lasting growth is the real work. The focus is on building systems and strategies that deliver results now while reinforcing better decision making over time. Growth is not about this quarter. It is about momentum that holds under pressure and compounds.
Growth Built to Last
Quick wins are tempting, but lasting growth is the real work. The focus is on building systems and strategies that deliver results now while reinforcing better decision making over time. Growth is not about this quarter. It is about momentum that holds under pressure and compounds.
Growth Built to Last
Quick wins are tempting, but lasting growth is the real work. The focus is on building systems and strategies that deliver results now while reinforcing better decision making over time. Growth is not about this quarter. It is about momentum that holds under pressure and compounds.
Customer First, Always
Your success starts and ends with your customers. From redefining your positioning to fine-tuning your sales process, everything Kevin does is driven by a deep understanding of your audience and how to create value they can’t ignore.
Customer First, Always
Your success starts and ends with your customers. From redefining your positioning to fine-tuning your sales process, everything Kevin does is driven by a deep understanding of your audience and how to create value they can’t ignore.
Bold Strategy, Real Action
A great strategy is only the beginning. Kevin focuses on turning bold ideas into practical, actionable plans that deliver results today and keep you moving forward. Growth isn’t just about what’s possible, it’s about making it happen every day.
Bold Strategy, Real Action
A great strategy is only the beginning. Kevin focuses on turning bold ideas into practical, actionable plans that deliver results today and keep you moving forward. Growth isn’t just about what’s possible, it’s about making it happen every day.
Growth That Lasts
Quick wins are great, but lasting growth is the real game. Kevin focuses on creating systems and strategies that deliver results now while positioning you to stay ahead for years. Growth isn’t about this quarter, it’s about building momentum that lasts.
Growth That Lasts
Quick wins are great, but lasting growth is the real game. Kevin focuses on creating systems and strategies that deliver results now while positioning you to stay ahead for years. Growth isn’t about this quarter, it’s about building momentum that lasts.