RESULTS

How better growth decisions improved revenue

These case studies show what happened when teams stopped treating every active account, deal, and growth plan as equally valuable. By testing buyer urgency, revenue potential, internal support, positioning, and decision risk, leadership could focus on stronger opportunities, reshape weaker ones, and stop investing in paths unlikely to produce revenue.

The results came from making clearer choices, acting on them, and moving time, budget, and senior attention to where they could create the greatest return.

Account Growth Accelerator

Independent Agency: From a stalled account to $1.4M in year-one billing

A 50-person independent creative agency had a $900K consumer healthcare account with a strong relationship but no growth after 14 months. In 10 days, Kevin exposed the real buyer, the fundable problem, and the path to budget, helping the agency grow year-one billing to $1.4M, with a further $2.1M in active scope discussions.

$900K

annual billing, static for 14 months

$1.4m

up from $900k, year 1 billing

Portfolio Growth Program

From 22 unfocused accounts to $1.8M in year-one growth

A B2B technology consulting company was spreading senior effort across 22 client accounts with uneven growth potential. By identifying which accounts had real urgency, budget logic, and executive support, leadership focused on six priority accounts and generated $1.8M in new and expanded revenue.

$8m

annual revenue across client portfolio

$1.8m

Year 1 expanded consulting revenue

Deal Win Sprint

Reshaping a $3.6M Chase Into a $2.4M Win

A cloud data platform provider was investing heavily in a $3.6M pursuit without a confirmed business owner, budget path, or defensible case for change. By reshaping the opportunity around one urgent claims problem, the team secured a $650K first phase and generated $2.4M in year-one revenue.

$3.6M

transformation pursuit with no budget owner

$650K

first phase signed within eight weeks