The Potentialmatic is the device that you need to determine the full potential of any situation! Saatchi & Saatchi launch the integrated Potentialmatic campaign for Toyota Canada.
Even Rory can't elude the potentialmatic. Yes Rory has untapped potential, he can radically remake his existence into something ‘Magilicious’.
Galderma launches an innovative new consumer-generated content web site focused on educating acne suffers about their new product Cetaphil Acne Principles.
Stumbled across this site the other day, The Big Word Project which will sell you a word for your cash. Very reminiscent of the Million Dollar Home page which charged you $1 for a pixel, the Big Word Project charges $1 per letter. So here's the cool thing, when you ... Read More
According to a recent article in the NY Times, MySpace - the largest social networking site with over 118 million worldwide users is still waiting for the cash to roll-in. News Corporation, the owner of MySpace will miss its $1 billion revenue target. As they company continues to gain more ... Read More
Clients both large and small fail to see the value in comparative advertising and they typically default to feeling that this is a cheap tactic directly attacking their competition. That for some reason they feel they should "rise above" their competitors and not give the consumer a clear and compelling ... Read More
Check out the new YouTube alternative browser called Warp Speed. The regular YouTube navigation has been alerted to display videos in floating bubbles. You move around the video clips by arrows and clips are linked to other clips. As yous select a video of interest, the additional clips linked to ... Read More
Check out this cool site. Powered by Google, the site "This Next" provides users an interactive world map showing what people across the globe are thinking about purchasing. The display of the globe map serves as a backdrop to a pop-up link and description detailing the retailer and product being ... Read More
In a recent survey sponsored by the CMO Council, BtoB Magazine, and USA Today, the vast majority of B2B marketers said digital marketing was most valuable as a lead-generation tool. Other goals defined in the survey were traffic generation, customer education, content distribution and partner/channel education. While these goals are important, ... Read More
There is a shift in the mind-set of companies that are looking to maintain their market position or to grow their businesses. Brand extensions are the key. While this is nothing new, many companies are launching what I’ll call economy-based brand extensions. Companies like Mercedes are selling inexpensive versions of ... Read More
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